Web Analytics Tutorial | Digital Marketing Tutorial for Beginners - Part 4
Hello and welcome back to Digital Marketing tutorial conducted by Acadgild. As you already know it was an online training session, we are presenting you the recorded video on YouTube. So, this is the 4th session in continuation of the previous session of the digital marketing course, if you have missed the previous session, please click the following link,
Introduction to Digital Marketing - https://www.youtube.com/watch?v=rZ42x...
Introduction to SEO - https://www.youtube.com/watch?v=OlEGW...
Basic Terminologies Used in Digital Marketing - https://www.youtube.com/watch?v=K4uQkn2WtiU
In this video, you will be able to learn the Introduction to Web Analytics. Earlier we worked on assumptions as we never had hard data points, however, today we have access to enormous data at a relatively low cost!
Why Use Web Analytics?
To Understand your customers like,
• Why People visit our website?
• What do they do on our website?
• Do they make money?
• Were they happy and satisfied with their time spent on the website?
So, What is Web Analytics?
• It’s a qualitative and quantitative data measurement
• Analysing and reporting your website and competitors.
• Continuous Improvement
• Focus on desired outcomes
• Applicable to both online and offline
What is Digital Analytics?
Digital Analytics is the analysis of qualitative and quantitative data from your business and the competition to drive a continual improvement of the online experience that your customers have which translates to your desired outcomes, both online and offline.
So go through the entire video to learn more about Web analytics.
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Video titled Web Analytics Tutorial for Beginners | Digital Marketing Tutorial for Beginners - Part 4 published by Channel ACADGILD with Channel ID UCaQfgvMsjpImSxrJQDBjd-Q at 29 12 2017 - 14:26:50
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