Customers are no longer on just one channel. A user might choose to read about your products on your website, download your app to compare the products and then make a purchase using your mobile website - sounds like a familiar challenge?
As more and more customers go cross-channel, the traditional methods of attribution - first-click, last-click are not accurate anymore. You must build a multi-channel attribution system that spans across a customer's journey.
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Video titled Digital Marketing Tutorial - Attribution Management and Bidding in a Multi-Device World |Simplilearn published by Channel Simplilearn with Channel ID UCsvqVGtbbyHaMoevxPAq9Fg at 13 03 2018 - 06:05:51
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